At Britannia, our work in Parkinson’s is guided by one clear principle: we listen first, then act in partnership with the Parkinson’s community. We recognise that communication between people with Parkinson’s, their support network and healthcare professionals is not always easy.
In 2026, our patient engagement and advocacy focus is “Bridging the Communication Gap in Parkinson’s” – a long‑term commitment to understanding these communication challenges and supporting better conversations in a responsible and transparent way. The insights we gather are used to inform how we work as a company, shape our Parkinson’s‑focused culture and guide the initiatives we support.
2026 Approach: Bridging the Communication Gap in Parkinson’s
Listening first: understanding real‑world communication gaps
We believe that effective support starts with listening. To better understand the experiences and concerns of people affected by Parkinson’s, we bring together aggregated, anonymised insights from the Parkinson’s community.
These insights help us identify where communication can break down – for example, when people feel unsure about what questions to ask, what information to trust, or how a change in care might affect everyday life. No individual is targeted or contacted, and no identifiable personal data is used. Our aim is simply to understand the issues that matter most to the community and translate this into practical, company-level actions and priorities.
Acting in partnership: our engagement and advocacy approach
Based on what we learn, we work with partners to develop and support initiatives that focus on encouraging:
- Access to clear, balanced information
- Better, meaningful conversations
- Community support and collaboration
In this way, listening does not stand alone, it leads to concrete steps we can take in our projects, partnerships and internal ways of working.
Our continuing commitment
Addressing communication gaps in Parkinson’s is an ongoing priority for us. By taking this listen‑first, people with Parkinson’s/carer‑led approach, we aim to contribute positively to the wider effort to improve understanding, dialogue and support for everyone affected by Parkinson’s.